How to write articles and make good use keywords?
it is essential to reflect on what keywords to associate with each page ... and thus avoid cannibalization SEO (having several pages positioned on the same keyword).
to have a clearly structured site with key words "hierarchical" vertically ... A page that will receive more "juice" can be optimized in a more competitive keyword that a fourth level page that could be well positioned Niche on an expression with her mother but relevant page.
1) Write for engines or for your readers?
If you are a blogger of "Le Monde" or the author of a small website emerge, your approach will be different but your pen should not be conditioned by the SEO and should not be too traditional ...
Today for me the answer is clear: READERS> = ENGINES. It is possible to combine the pleasant with the useful with popular writing internet users and search engines.
The world of Black Hat has always fascinated me but I'm still staying on the side "white" in the same force if I sometimes have "black" fallout during the long, cold winter nights ... Seriously now the SEO copywriting should be natural and clean, first write to your readers before thinking of robots.
Since the introduction of Google Panda particular, the search engines are becoming more efficient to detect over-optimization defects so if I can give you a tip, write your content naturally without abusing ...
2) Do not be "Keyword Centric"
Do not repeat your keyword whenever you have time, Google bots are not sick Alzheimer ...
Sometimes when I read articles, I have the impression that the author has copied its keyword and he fell asleep CTRL + V before publishing ... Do not try at all costs to obtain a "good density "of keywords in relation to the total number of words on your page ...
When you write your content, do not focus only on a keyword, take a step back and show that you control your theme globally speaking of related subjects with more or less directly related to the core keyword phrase .
The use of thematic relations, a broad lexical field related to your subject, not your keyword will help you in your quest for the top places. Search engines will be able to position your product more intelligent and sustainable way and unexpected associations keywords ...
To illustrate these few sentences, here is a concrete example of an expression "wall tile"
What not to do:
- Wall tile, wall tile, wall tile, wall tile, etc.
To do:
- Wall tiles, earthenware, wall covering, ask tiled bathroom, wall installation system, clip tiles etc.
3) Place your keywords on your page
Once I selected the keyword which shaped my writing, I prefer to write my first text to the user without really thinking about SEO. Then I read it again a few hours later to correct mistakes and I added an SEO lemon zest, no exaggeration to not make it too acidic ... (I said that this metaphor was in any case reference to the site of Eric Dupin ;-))
The important positions of a page where it will be important to treat (not "exaggerate") his SEO optimization are:
- The title,
- Description (even if it has no direct influence)
- H1 (the title of the page) and subtitles (h2, h3 ...)
- The text,
- Images ...
4) Internal links and outbound links
On your page, do not hesitate to make good internal links and useful outbound links that add value reading.
For internal links, use beautiful anchors containing the key phrase of the linked page. If I wanted to link to my homepage I would use this formula 'Net Explain consultant "or"Tricks and Tips Explain "instead of" click here ". This carefully chosen anchor text is important because it 'offers:
- Improve ergonomics because the user will know where it will happen by clicking the link
- Improve the positioning of the linked page on the anchor as it will bring the juice and relevance on this key phrase.
it is essential to reflect on what keywords to associate with each page ... and thus avoid cannibalization SEO (having several pages positioned on the same keyword).
to have a clearly structured site with key words "hierarchical" vertically ... A page that will receive more "juice" can be optimized in a more competitive keyword that a fourth level page that could be well positioned Niche on an expression with her mother but relevant page.
1) Write for engines or for your readers?
If you are a blogger of "Le Monde" or the author of a small website emerge, your approach will be different but your pen should not be conditioned by the SEO and should not be too traditional ...
Today for me the answer is clear: READERS> = ENGINES. It is possible to combine the pleasant with the useful with popular writing internet users and search engines.
The world of Black Hat has always fascinated me but I'm still staying on the side "white" in the same force if I sometimes have "black" fallout during the long, cold winter nights ... Seriously now the SEO copywriting should be natural and clean, first write to your readers before thinking of robots.
Since the introduction of Google Panda particular, the search engines are becoming more efficient to detect over-optimization defects so if I can give you a tip, write your content naturally without abusing ...
2) Do not be "Keyword Centric"
Do not repeat your keyword whenever you have time, Google bots are not sick Alzheimer ...
Sometimes when I read articles, I have the impression that the author has copied its keyword and he fell asleep CTRL + V before publishing ... Do not try at all costs to obtain a "good density "of keywords in relation to the total number of words on your page ...
When you write your content, do not focus only on a keyword, take a step back and show that you control your theme globally speaking of related subjects with more or less directly related to the core keyword phrase .
The use of thematic relations, a broad lexical field related to your subject, not your keyword will help you in your quest for the top places. Search engines will be able to position your product more intelligent and sustainable way and unexpected associations keywords ...
To illustrate these few sentences, here is a concrete example of an expression "wall tile"
What not to do:
- Wall tile, wall tile, wall tile, wall tile, etc.
To do:
- Wall tiles, earthenware, wall covering, ask tiled bathroom, wall installation system, clip tiles etc.
3) Place your keywords on your page
Once I selected the keyword which shaped my writing, I prefer to write my first text to the user without really thinking about SEO. Then I read it again a few hours later to correct mistakes and I added an SEO lemon zest, no exaggeration to not make it too acidic ... (I said that this metaphor was in any case reference to the site of Eric Dupin ;-))
The important positions of a page where it will be important to treat (not "exaggerate") his SEO optimization are:
- The title,
- Description (even if it has no direct influence)
- H1 (the title of the page) and subtitles (h2, h3 ...)
- The text,
- Images ...
4) Internal links and outbound links
On your page, do not hesitate to make good internal links and useful outbound links that add value reading.
For internal links, use beautiful anchors containing the key phrase of the linked page. If I wanted to link to my homepage I would use this formula 'Net Explain consultant "or"Tricks and Tips Explain "instead of" click here ". This carefully chosen anchor text is important because it 'offers:
- Improve ergonomics because the user will know where it will happen by clicking the link
- Improve the positioning of the linked page on the anchor as it will bring the juice and relevance on this key phrase.
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